ABOUT
A life-loving athlete, an imaginative designer, and two friends working together to improve Asian women's sportswear habits and promote a healthier, rhythmic movement, the JSC brand was born.
With flowing lines, color collisions, super-high-quality fabrics and advanced craftsmanship, JSC has made women's sportswear a feminine symbol of rhythm, comfort and fashion. Maximize women's own sports wear needs and emotional perceptions, and encourage them to become better themselves.
BRAND CONCEPT
The JSC brand stems from the esteem and pursuit of a rhythmic lifestyle and a healthy lifestyle. By providing products such as bras, tops, bottoms and accessories that meet the dual needs of fashion and sports, we can depict portraits of brand scenes that gain sunlight, vitality and positive energy during exercise.
BRAND POSITIONING
The JSC brand is dedicated to providing "new, original, color, and comfortable" sportswear for the new era of women who pursue fashion sports culture, and to meet the spiritual needs of the new generation of female consumer groups with the brand of "avant-garde" and "social".
BRAND PROMOTION
We not only provide high-quality sportswear and quality services for new women, but we also plan a wealth of interactive activities for them, such as new mobile social media interactions, offline fans, sports course professors, brand ambassador recruitment and so on. Through these activities, our clients can exchange their own sports insights, share their own rhythm stories, and feel the power of the JSC community culture.
TEAM INTRODUCTION
Dedicated to high quality sports wear that are comfortablefashionable and personalized
Creative Director: Gianni Cinti
Famous Italian designer and fashion consultant, professor of fashion design at the European Design Institute. Former design director of international brands such as Gianfranco Ferré, Giovanni Valentino, FABI, MSGN, Dsquared2. He has won design awards such as Istituto Superiore per le Industrie Artistiche in Urbino, The Lucky Strike Designer Award, and Best NY Design Week. He has worked with international top designers such as Alberta Ferretti, Marithe+Francois Girbaud and GianfrancoFerré for many years.
David
Development director
With more than 10 years of experience in the field of high-end clothing, he has experienced and unique insights in design and development, brand operation and so on.
Luna
Senior Designer
Graduated from Beijing Institute of Fashion, Master of European Design.
Has many years of experience in the field of fashion design, can accurately grasp the trend of the wind.
Ruby
Senior Designer
Graduated from Beijing Institute of Fashion, a master's degree at the NABA Academy of Fine Arts in Milan.
Has served a number of well-known fashion companies at home and abroad.
DISTRIBUTION CHANNEL
In the early stage, Tmall flagship store is the main sales platform, and later JD, Xiaohongshu, Vipshop，D2C will be also our domestic e-commerce platform. Relying on the offline dance room, yoga room, gym studio and other high-end sports fields, we promote the brand concept and products.
In first- and second-tier cities such as Shanghai, Ningbo, Suzhou and Nanjing, we have good malls channel resources. At the same time, relying on offline high-end sports spaces including self-owned dance,yoga and gyms studios, we can meet consumers and response to the market very quickly, and in this way, we can bring our customers the most valuable shopping experience.
DESIGNED FOR ASIAN WOMEN
